![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/8793594e-da0c-440e-8791-349d9ffacff4_rw_3840.jpg?h=255e477ed1450df08f145bcccc668db6)
I found a very content-heavy website, with some intricate journeys and an unusual information architecture.
Before start designing, I wanted to map out the whole website, to spot pain points and understand how to enhance the entire user experience.
So I gathered feedbacks from my stakeholders, dividing their comments in categories: current issues, what's missing and nice to have. Afterwards me and the team created a backlog based on importance/urgency, then the wireframing process started.
The designs below are the final step of the process, during which we ran few A/B and guerrilla tests to choose between components, icons, call to actions, etc.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/9d97c0d8-9b08-4e89-9dc5-5f4b63010409_rw_1920.jpg?h=db3fdd4a84df1e10a745b72213c275e0)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/9ea24bb0-1df8-4543-9b92-09996f53cc61_rw_1920.jpg?h=d64a7c9f6a0650d36f9d316453d36c42)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/eeb72500-269d-428d-8464-8b48f62a85b3_rw_1920.jpg?h=a145edad8ab336942b4d38e33ee4d5ab)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/88d77077-f418-4c2d-90e2-ccafbfe6bc35_rw_1920.jpg?h=f05126d86c96c8b1ca5d693968fd49d9)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/c59276bd-56cb-4c47-ac79-3f7964833ad1_rw_1920.jpg?h=ac338b641806301264dd587e1f914a85)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/30cd336b-33f1-4e3b-bc43-e1b5e2bceb15_rw_1920.jpg?h=8f806acb4acc928218831b35bfeff2d8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/c748f586-66f4-4fcb-ba3f-efabfa9b6a95_rw_1920.jpg?h=4ed42f5dea9bdd4430148d5360305b10)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/3b9f20e1-4b0a-4ff2-9dd6-fef9103992c3_rw_1920.jpg?h=9dce7fd721fbf87ec43ab06961e79a7d)
UI Components
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0e6182f79ad9dacac9c8c0a1432ce5f5/7b322899-4689-4761-aa6a-d93d465148f9_rw_1920.jpg?h=a0c8ca9e502bc184edefe7062d96fa79)