We were asked to create a brand website and the e-commerce experience for this exclusive italian shoes brand. This product has an innovative
clousure system that allows you to save a lot of space when you travel, just by pulling the zipper and making them flat.
We wanted to show the product as an “hybrid” item as something between a design product and a fashion “must have” product as well.
Project done under the creative direction of Antitetico.com